Risks of irrelevant keywords for SEO

There was a time when we could fill our site pages with keywords and increase our site ranking. We didn't even have to use relevant keywords or bother to create the right content. Naturally, this severely damaged the user experience, as no user is looking for a site that has only used the phrase "mobile discount" more than 500 times.

There may still be people who think keywords are the only thing that matters to SEO and fill their site pages with them; But this is not true at all, today Google and search engines have become smarter and are filtering out annoying pages that are only filled with keywords and do not help users at all.

You may ask yourself if I sell pet clothing on my site, what is wrong with using the phrase "cute clothing for pets" several times in each paragraph? But this not only does not benefit you but also damages your SEO ranking and damages your site's user experience.

What is Keyword Stuffing?

According to Google's own guidelines, keyword stuffing means filling site pages with keywords or numbers to manipulate search engines for higher rankings.

There are several ways to do this. Some content creators use keywords multiple times throughout the page. Others have completely gone over the line; they fill the top or bottom of the page with keywords and set the text color the same as the background so that it can only be read by search engines; It goes without saying that meta tags are also filled with keywords.

These are the kind of mistakes that you will want to avoid. This is a very sensitive issue because keywords have a significant impact on website SEO and without them, users will not be able to find your site. So, you need to use them wisely throughout the pages of your website.

Here are some things you should evade:

Avoid repeating keywords throughout the paragraph or the website's pages: One of the most important things that affect SEO is the user experience. If you use a phrase repeatedly, it will confuse your audience and they will not be able to find the result or answer they are looking for, and this will severely damage the user experience.

There is no point in using invisible keywords: some people fill meta tags with keyword phrases when they are of little value to Google. Some people try to cheat and use keywords in the content of the site over and over again, but set the color of the text same as the background color so that it is not readable by the users; But Google realizes this, and eventually, your site's ranking will drop rapidly.

Avoid repeating keywords in the page title or writing obscure titles: You may think that using a cryptic title will increase their website's clicks, while this will have the opposite effect and confuses most audiences and Google. This will also apply to pages with very similar or duplicate titles. It is better to define the title of each page according to its content and try to keep it simple.